The Loro Piana family has a long and illustrious history of trading wool, beginning in the early 1800s. Originally from Trivero, Italy, Pietro Loro Piana founded Ing. Loro Piana & C., which Franco took over during World War II to become an esteemed supplier of premium woolen fabrics for haute couture throughout Europe and beyond. In the 1970s Sergio and Pier Luigi carried on this legacy by diversifying into luxury goods and establishing a successful international retail arm – proudly continuing their commitment to quality craftsmanship passed down through generations. Loro Piana is a worldwide leader in cashmere processing, continuously striving to provide the most exclusive and rare materials on Earth. With unparalleled dedication, they seek out luxurious fabrics from baby goats in China and Mongolia, delicate vicuña wool from the Andes mountains, exquisite Merino wool delicately spun in Australia/New Zealand, and even lotus flower fibers sourced directly from Myanmar – delivering excellence with every harvest. Drawing from timeless wisdom and cutting-edge technology, this company provides its customers with the pinnacle of quality. Handcrafted in Italy to exacting standards of excellence are collections that reflect flawless craftsmanship across ready-to-wear garments and accessories – an unparalleled combination sure to satisfy even the most discerning fashionista.
In a historic move, the LVMH Group joined forces with luxury Italian fashion house Loro Piana at the end of 2013 to ensure that its treasured heritage and spirit could be respected and preserved. With their similar core values around family, craftsmanship, quality assurance, and innovation in mind it was an obvious collaboration for both parties; now carrying on through into the present day as Vice-President Pier Luigi Lorio takes up his position within the Piedmont House.
LVMH has welcomed Loro Piana into their family, giving the renowned Italian brand an opportunity to expand its horizons and broaden its range of products. By leveraging the power of synergies within this powerful conglomerate, they will be able to maintain a strong connection with traditional techniques while capitalizing on global recognition for quality. A network of high-end boutiques can help them achieve these ambitious goals.
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